In Kalman’s Visual essay “And the Pursuit of Happiness: Back to the Land.”  Kalman is trying to impose her view that Americans need to use the new but old notion of simply, slow and homegrown food.

The modern notion of the classic home garden

Kalman often uses the founding fathers as a source of credibility in her piece, stating that they wanted an agricultural society.  By then placing a photo of President Washington a reader can’t help but to feel obligated to change.

Who do you trust to lead us?

Simply Kalman uses photos in her essay to gain an emotional appeal among the readers.